best practices for webvideo

Video styles

• Know your target audience.

• Define your key messaging, takeaways, or call-to-action.

• Map out how many web videos you want to create and determine a distribution schedule.

• Be efficient and film multiple web videos at a time.

• Shorter duration is better, aim for 2 minutes or less with most video content.

• Determine a video style which will resonate with your target audience best.

​website video productions can seen by a larger audience, it’s best to consider the following:

• Product (or service) marketing videos

• Product demonstrations

• Launch videos

• Training videos

• Music videos

• Crowd-funding/kickstarter videos

• Brand films

• Event videos   

• Commercials

• Corporate interviews

• Web videos

• Recruitment videos

• Company vlogs

• Behind-the-Scenes video 

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following a linear flow

Pre-Production, Production, and Post-Production

• We help you define your target audience, key messaging, and tone.

• Select a storytelling style (ie. onscreen host or voice-over) that best suits your defined goals.

• If creating a live action video – identify and secure the ideal filming location(s).

• Film your video(s).

• Edit, finalize graphics/animation, sound mix and finish.

Web videos are still a relatively new medium, so there’s a great deal of flexibility with how they can be done. 

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